Amazon.com Case study

INTRODUCTION: amazon.com was founded by Jeff Bezos in July 1994, afterwards the former investment banker leftover New York for Seattle with the idea of creating an online bookstore. He launched the clear site the succeeding(prenominal) July with the idea of change books to a mass audience by the Internet. In many ways, virago.com is perchance the political party that is virtually scraggy tied with the E-Commerce phenomenon. The Seattle, WA base company has bountiful from a book seller to a virtual Wal-Mart of the mesh merchandising products as diverse as Music CDs, Cookware, Toys and Games and Tools and Hardware. The company has in any case grown at a awe-inspiring rate with revenues wage rise from about $150 billion in 1997 to $3.1 billion in 2001. Amazon transformed itself from a long suit retailer into an online shopping portal, lovable a cue from auctioneer eBay, which set itself up as a mediator amid buyer and seller. It started selling products from companies such(prenominal) as Toys R Us and pitch make it on its Web site. It added merchandise from smaller retailers in its zShops. And it competed directly with eBay by means of its Amazon Auctions. CURRENT MISSION, GOALS, & STRATEGY: Amazon.coms heraldic bearing is to leverage technology and expertise to provide the best buying experience on the Internet. The object is for people to come to Amazon.

com, comment whatever they compulsion, discover things they didnt pocket out they wanted, and leave step like they cede a unfermented favorite empower to shop. Amazon.coms ultimate goal is to be worlds most customer-centric company. Amazons current scheme is one of expansion through acquisitions and although they have enjoyed some mastery with this approach it has yet to positively go the bottom line.. INTERNAL abstract: See attached IFEM Amazon is a really strong company internally with an IFEM score of 3.17. MANAGEMENT: Two factors... If you want to get a wide-cut essay, order it on our website: Ordercustompaper.com

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