Starbucks

Marketing 1120 Term Project Overview Summer 2012 Alvina Bernice Suharianto 300178680 1. Global purlieu: * study developments external but relevant to your smart set: * environmental awareness * Technological improvements * General industry trends (economic, technological, political): * Recession sparing * Internet Technological * anguish ph one Technological * Opportunities and threats: * Opportunities: * Improvements in technology * Loyal consumers * Internet * more(prenominal) smart phone substance abuser * Threats: * McDonalds * Waves drinking chocolate * Blenz coffee * Keurig 2.

Company surround: * Consumers: * Everyone * Competitors: * Blenz Coffee * Nescafe * Tim Hortons * Waves coffee house * McDonalds * Keurig * statistical distribution/sales channels: * Coffee shops * Retail sales * Suppliers: * promotional material * Equipments * Ingredients * The company itself: * Hot and cold beverages * Cakes and breads * Cups and tumblrs 3. Marketing strategy: * transaction delegacy: * Make ! money * To establish as the to the highest degree recognized and prise brand in the world * embodied values: * To inspire and education the human spirit one person, one cup, and one contiguity at a time. * Objectives (short and tenacious term): * Increase mass-market reach yearn term * Continued picture Short term * Strategies: * Membership card * Discounts and free items * Be better than competitors 4. Marketing functions: * Products and services: * Drinks, Customized drinks * Cakes, Bars, and Breads...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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