Dr. Pepper Essay

By using the same supplier means that DPS have to fall out what the competitors such as Coca skunk and Pepsi have done for the worldwide market in particular in US. This may ca practice costs to grow in the future just now the supplier could have the advantages in producing their fruit by using birth distribution and packaging in long term. DPS has the chance to expand into external markets and to growth in the Hispanic population. Bargaining Power of Supplier Threats scotch stability is a nemesis that will affect DPS. At this scrap of recession, consumers dont spend money and at the same conviction prices for natural gas, corn, pulp and other commodities that are necessary for the company increase. Also, health concerns, preferences may affect the industry. -Substitute Products OpportunitiesThe company may see the best opportunity in high growth and high margin categories, as well up as energy drinks, ready to drink teas, juice drinks and other operable beverages. Posit ive external trends or changes that may help an organization alter its performance. Substitute Products Threats Dr. Pepper Snapple group should be aware on the substitutes product offered by the competitors. The company should maintain an excellent relationship with wholesalers and retailers such as supermarket, convenience store because they are the company promoting and selling the product to the buyer. This is in case if competitors use similar characteristics and druthers as DPS, the competitors may maybe dominate the market and eliminate DPS from the industrial market. -Political-Legal Opportunities The company will follow all requirements with all laws regarding political contributions.There are surely whatsoever states that allow DPS to make political contributions surrounded by specific limits and describe supplies by using a state beverage association. The company potful not use their own facility, funds or any assets to accept any political candidate unless it has a n approval from Government Affairs and the common Counsels office. The nominal legal contributions of DPS products are allowed. -Political-Legal Threats -Technological Opportunities The company accept that they needed to increase its efforts in advertising and distribution.Therefore, the company launched a tv commercial by using famous celebrities to endorse DPS by referring to the taste and flavor and stating Trust me, Im a doctor. This commercial was use in the late 1980 and early 1990s, which the strategy that worked for the company. If they come out with fresh commercials or old commercials with new generation it may help DPS to limit more sells. -Technological Threats The larger advertising budgets of competitors can be a threat to maintaining market. Some of the technological threats may be billboards, super bowl and television.