Death Penalty Essays (1023 words) - Human Rights, Penology

Death Penalty Society, in general, agrees that the taking of an innocent life is an unforgivable act, and that the rape of children is particularly heinous. I will argue that all persons convicted of the crime of murder or the rape of a child under ten years of age should be given a manditory death penalty. Capital punishment is not only justifiable but is morally correct and should be the mandatory sentence for such crimes once an individual is found guilty. It would be neither unjust nor immoral to execute such an individual. It is not logical or rational to believe that a person raised in our society does not know that the crimes of murder or the rape of a child will not be tolerated. Regardless of an individual's background or socio-economic status, individual choices lead to results that carry personal responsibility. It is inappropriate to make excuses for these criminals simply because they were not reared in well-to-do circumstances. neglected, or perhaps suffered abuse as a child. None of these forced them to make the choice to commit the crime. As stated by Ernest van den Haag, "by committing the crime, the criminal volunteered to assume the risk." (1)If an individual commits the crime of murder, or rapes a child, that person has forfeited any moral right to continue to live, even if imprisoned for life. Their victim had no choice and no chance to live a fruitful, productive life. Why should society be required to pay the costs associated with imprisonment? A society, which values the lives of its citizens, has the right to exercise capital punishment for those who have been convicted after due process of law. The U.S. Constitution provides for punishment of capital crimes so there is certainly no trouble with it in the law. However, some of the most impassioned arguments against capital punishment are the possibility of convicting the wrong person, and discriminatory application of the law. Abolitionists also argue that we should base on justice system on reform and rehabilitation. First, the possibility of convicting an innocent person is often cited as an argument that the death penalty is unjust. One Internet source indicates that 350 people were wrongly convicted of homicide or capital rape from 1900- 1985. (2) (It should be noted that the article does not specify how many of these individuals were later released.) In our text, Ernest van den Haag refers to a study conducted by Hugo Bedau that found that of 7000 executions during that same period, only 25 were purportedly innocent. (Ibid. p.286) The execution of an innocent person appears much less a risk than the risk that a person guilty of this type of violence would repeat the crime. Criminals kill people knowing that they will live and either spend the rest of their lives in prison or get out in 10 to 20 years. Consistent application of the capital punishment laws would have a deterrent effect on some potential murderers if not all. While states that do carry death penalty provisions significantly outnumber those that do not, there appears to be a certain reluctance to apply the laws. As a result, many violent criminals no longer fear the court system. Further, capital punishment laws have undergone many decades of review by the highest courts in the country and are anything but capriciously imposed. A further argument against the "innocent are convicted" is found in a review of the extensive appeal system that has been mandated by the courts that may take as much as fourteen years to complete. Even if this were a legitimate concern, the chances of an innocent person being wrongly convicted are very slim. The second argument, discriminatory application holds that a disproportional number of non-whites receive the death penalty upon conviction, in particular, a black convicted of murdering a white. This is really an argument against a flawed justice system that favors one class of citizen's over another. Unequal distribution among the guilty is irrelevant to the morality of the punishment. The system is far from perfect but can be improved. In the past, women were much less likely to be executed than men, and we are all aware that if you have enough money to hire good lawyers, you have a better chance to evade punishment. Haag (ibid.) argues that recent data indicates that the discriminatory aspect against blacks was primarily due to capital punishment for rape. Additionally, in recent years, the once prevalent trend of more non-whites than whites being executed, and more men than women, seems

Agar Cubes Lab Report Essays

Agar Cubes Lab Report Essays Agar Cubes Lab Report Paper Agar Cubes Lab Report Paper Diffusion in agar cubes Introduction: All cells are dependent on a processes called diffusion, which is the movement of a substance from an area of higher concentration to an area of lower concentration. Cells need to obtain certain essential substances, like oxygen, for their survival. The rate of diffusion is said to be dependent upon the various factors: Size of molecules that have to diffuse, concentration gradient, the distance across which diffusion occurs, number of pores/openings, surface area and concentration. This rate of diffusion is measured by considering the mime taken for changes to physical changes to occur. This experiment consists of using agar mixed with an indicator that changes color when places in a basic solution. It will measure the amount of diffusion that occurs in the agar blocks to determine the effect of cell size on the cells ability to obtain substances by diffusion. Purpose:Determine how surface area and volume relate to one another and how the rate of diffusion varies with the ratio of surface area to volume. In the experiment, we will use the base/acid indicator Phenolphthalein in three efferent sized agar cubes dipped in a sodium hydroxide solution. This will make it possible to measure the depth to which the color has penetrated and will demonstrate the relationship between diffusion and volume. Materials: -agar -scalpel -spoon -two large beakers -ruler -timer -Potassium manganese (Kimono ) -Hydrogen chloride (HCI) Methods: -Make two trays of Agar Gelatin. One pure and one dyed pink. -Use the scalpel to cut three agar cubes of each tray: a CM cube, a CM cube and a LLC cube (total of six cubes). Pour the Potassium manganese (Kimono ) into one of the beakers and Hydrogen chloride (HCI) in the other. Immerse the CM clear cube in the pink Potassium manganese (Kimono ) and the pink agar cube in the clear Hydrogen chloride (HCI). -Set the timer to 10 minutes. -After the 10 minutes, use the spoon to take the cubes out of the beakers and dry them with a paper towel. -Cut both cubes in half with the scalpel. -With the ruler, measure how deep the pink penetrated the clear cube and how much the pink cube absorbed the acid. -Repeat the pro cedure with the smaller bubs, always leaving them in the beaker for 10 minutes. The pink agar cubed immersed in Hydrogen chloride (HCI) had a faster process of diffusion than the clear agar cube immersed in Potassium manganese (Kimono ). Conclusion: The reason cells are so small is because it facilitates the diffusion. As seen in the experiment, diffusion is more efficient when there is a bigger surface area to volume ratio. This process is essential for every cell to bring nutrients and release wastes and it is only possible due to the fact that cells are very small, making the diffusion a lot faster.

SCHOOL FINANCE BUDGET REDUCTION PLAN AND JUSTIFICATION Essay

SCHOOL FINANCE BUDGET REDUCTION PLAN AND JUSTIFICATION - Essay Example It is the duty of the principal to go back to their respective campuses and then collaborate with their school leadership teams in order to develop a comprehensive plan regarding how to accomplish such budgetary reductions from their existing operating budget. The objective of the study is to plan the budget cut from given information and justify the items chosen to remove or reduce from the school budget in order to meet the district requirements. Budget Reduction Plan The most challenging task of budget cut is to determine the primary sources of revenues and expenditure and then to allocate scarce resources according to requirements. It is general that in a high school, the majority of school budget is allocated towards the benefits and compensations of their staff. In such a scenario it is very important to keep in mind that any significant reduction in the compensation of core teachers and most important staff might lead to de-motivation of staffs and unrest in the campuses. In order to avoid such disputes, the rest of the budget allocations have to be re-planned and prioritized in such a manner so as to help the districts meet goals and standards of the students’ academic performance (Williamson, 2011, pp.1-5). The annual budget is a statement of expenditures and revenues that are likely in a high school during the fiscal. It has to be determined at a prior stage whether the school would have enough funds to pay for the necessary activities by ensuring optimum resource allocation matching school priorities. The budget has to be realistic in the sense that all items of reduction have to be justified to respective departments when cuts will be introduced. All minute details must be highlighted such as any probable error in estimating teaching staff requirements in case any staff leaves the school. Also, it must be ensured that all regulatory and statutory requirements have been complied with. A realistic school budget will ensure financial stability by lowering financial crisis risk during the year; educational excellence by hiring the best teachers available at attractive packages; and reputation and image of school reflected from the relationship between the authority, pupils, and staffs. T he first stage of budget reduction plan is to identify the primary sources of revenues and expenditures (Hechinger Institute, 2011, pp.1-9). Identification of Primary Sources of Revenues The expenditures of a high school are generally divided into three categories namely, salaries and employee benefits, materials and supplies and capital expenditures. In addition, the states also collect expenditure data of school by transportation, operations, debt service and maintenance. It is important to note that the schools hire instructional staffs, custodians, and cafeteria workers in addition to licensed staff members such as administration and teaching staffs, librarian, counselors, etc. Thus, the biggest expenditures in a school are consumed by the personnel. During the 1950s, the teachers’ constituted almost 74% of total school staff and the numbers have been reducing since then as the percentage of instructional staff has been increasing. In the 20th century the percentage of te achers dropped by almost 33% and they have been replaced by instructional aides. The teachers’ salaries are compensated by most districts under single salary schedule where teachers are compensated on the basis of their educational level and total years of experience in teaching profession (Serwach

MIS Essay Example | Topics and Well Written Essays - 1250 words

MIS - Essay Example In United States there are more than 500 academic institutions who currently utilize this program. Players generally use Markstrat for making appropriate decisions related to areas of finance, research and development, and marketing. Markstrat helps to analyze market related data and then delivers required results. MIS or Marketing Information System is a strategic approach which is utilized to analyze current market scenario and predict outcomes. This approach can be stated as a management tool that is used not only by students but also by corporate. All market related data is greatly utilized for framing marketing strategies and gaining competitive advantage. MIS is a tool for executing marketing decision making. It supports marketing manager by making tasks simpler and easier. Market related data are of various types but this approach helps to gather this data efficiently. In overall context, analysis of such data facilitates formulation of best possible strategy (Piercy, 2009). There are four interfaces which are highlighted by marketing information system. These interfaces are application software, user interface, system support and database marketing. It can be stated that marketing information system serves as an integration tool. For any strategic decision making it is important to int egrate all forms of collected data. Real world information is integrated with real time application through marketing information system. MIS is responsible for integrating marketing monitoring mechanisms with strategic development. The basic components of MIS can be classified into four categories such as internal records, marketing intelligence, marketing research and marketing decision support system. Internal records means providing internal information about a firm. Marketing intelligence is related to collecting all forms of information mainly from external sources. On the other hand, marketing research

Effects of Mortgage Problems in Todays Economy on the Business of Real Essay

Effects of Mortgage Problems in Todays Economy on the Business of Real Estate Appraisal and Sales - Essay Example When considering the historical data, the prevailing rates for a 30-year fixed loan, is extremely lower and the mortgage lenders are facing problems to setoff their losses from real estate business. Location factor is the basis of mortgage business and it is now assuming greater significance in today’s housing market. Thus there exist differential rates of growth in the mortgage industry. Mortgage lenders face serious financial problems such as default from borrowers on repaying loan installments in time and such instances of nonpayment had severe implications in the housing market and real estate industry. Mortgage business is based on lending of mortgage loans to the clients. Thus, falling house prices in the US economy will result in immense losses on the mortgages the companies own as security for loan issued, and thus the loan given out on the basis of such securities also suffer higher risk. This higher risk in security investment will influence individuals and institutions like pension funds, hedge funds, insurance companies and banks negatively. Therefore these institutions compelled to stop buying the residential mortgages from mortgage lenders. Thus the mortgage industry will suffer from lack of financial resources and the home buyers are also restricted from getting loans. Investment is the basis of the real estate market. The report on real estate business shows that the values for homes across the country are showing a declining trend and the real estate appraisers are suffering increased pressure from real estate agents and mortgage brokers to show the asset values at a higher rate in order to increase sales. Control measures for followed by the real estate agents and mortgage brokers by compelling the appraisers to artificially increase the property values, which also affect the mortgage business badly. Due to the increased pressure from mortgage brokers, appraisers give over value report on the asset on mortgage. The authenticity of their valuation seems to lack reliability and the customers hardly trust it. This affects their further business growth badly. The mortgage lenders are facing problems with default in repayment of loan installments and they are not in a position to retain the loan from the securities which are overvalued through the influence of brokers. (Kerr). As per the new regulations in the US mortgage industry, banks and mortgage brokers are required to order all appraisals through an independent third party. This third party is required to order the appraisal from a licensed appraiser, and he selects only those who agree to do it for the lowest rate without any quality constraints. This provides advantages and disadvantageous in the mortgage industry. The new regulations help the borrowers to get the appraisal price at reduced level. Due to the elimination of upfront communication between the lender and the appraiser, the problems arising from such communications in the mortgage industry can also be reduced. A consequence of this new regulation is that only lowest priced appraisers are accepted by borrowers while most of the qualified appraisers are avoided. Thus in the real estate market, there may only be the lower priced appraisers. Thus local appraisers, charging a little higher price has to do their quality work in a very special ized market. This new system also creates other problems for the mortgage busi

Communication is the cornerstone

Communication is the cornerstone Introduction (executive summery) Communication is the cornerstone of any successful business and is one of the very most important and unavoidable part in a modern business organization. Success of an organization depend upon a very high extend on the effective internal and external communication of the organizations. In present scenario, if there is a change to be happened in an organization it should be reached to each and every member of the organization which will add up to the success of the company .this is achieved through proper communication. An effective internal communication helps the manager to handle their employee smoothly and professionally. In this assignment we are discussing about various situation and stages of managerial communication and challenges faced by managers while dealing with different changes happening in organizations. Types of communication used in an organization External communication:external communication is referred to the communication of a organization with external world or public, it may be about their new product, about their shares, new, research and development and even new events organised by a organization. External communications are reached to the public in different Medias such as advertisement, news, websites etc. Internal communication: external communication is the communication happening with in the company with the members of the company. It should be very effective or the company may fall to achieve its goals. It is the process before external communication usually. It may happen between the higher members to the lower members through a series of procedures, it is not required two individual speak in order to hand over the massage. Newsletters, company portal, website, meeting, employee gathering are some examples through which internal communication can be implemented. It can be happened between two teams of same organization in different counties, when such international communications are usually done by the help of internet and telecommunication systems. Some other mode of communications Formal communication:this type of communication generally takes through the formal channels of the firm which is established by the organization. formal communication are generally written and can take forms,manuals,policy etc. the formal communication has its own advantages such as it will help to maintain the authority relationship in a firm and also disadvantages such as it is a time consuming process Informal communication: Communication that happens outside the formal channels in an organization. Informal communications does not follow the same path as that of formal communication. Informal communications gives more importance to relationships within the organisation. Managers could be your close friend and most of the time you could make your suggestions as if he is your friend in an informal communication. success of a company depend up on the various communication methods of the manager to a very high extend for example Assume that If there is a change in the timing of the operations of a company, to implement this change there are certain challenges to the manger as it is will change the day today routine of the employees. This can be solved by an effective internal communication between the manager and the employees. Communication handled in different level Communication is happened randomly in a business organization even though there are certain area which certain messages are only kept in a top- level but not all level such as middle -level and lower- level. It is not required to share all information with every members of the company, to be more specific top level strategies may not be shared with the lower level employees as it may indirectly cause damage to the company For example, assume that ownership of a company is to be changed, in this case after the deception is made it will not be told to the lower level workers in the company because it may lead to various strikes and the situation may go worse, some employees may even resign from the company. This may lead to rejection of the proposal from the other company. This is the case of communication happening in the top level managers, and at any cost this kind of information shouldnt be communicated among the lower level of employees at an early stage. Now we will see an example of communication held between top level and middle level management, assume that pricing of products of a company is changing, this kind of decisions will be communicated among the top-level and the middle level management. The various aspects and impacts of the decision will communicated to the middle level managers by the top level managers, this is discussed between the top level mangers and the middle level managers but not to the lower level workers, as it is not required to share all information with every members of the firm. And for the last case, where a proper communication from top-to-bottom is needed, we could take the example of salary for the workers in a manufacturing company. Decisions of this kind cannot be taken by the top-level or middle level management alone. They need to seek the opinion of the union leaders before coming to a conclusion on decisions like this, as this kind of decisions can affect the proper functioning of the company. So it is important to seek the opinion of the labourers and to know what the workers are expecting. Effective internal communication and different communication support As shown in the above diagram the managing director comes in the top most position (top -level)and then comes the sales and marketing, production directors, human resources directors, finance director, comes in (middle- level) they communicate to the managing director and then comes factory manager, quality control manager(lower- level) who report to the production director, Management accountant and financial accountant (lower level) report to the finance director as well. After this comes factory workers who work in production process of various products. Above explained is the main internal structure of an organization if a change is planned by the company in its normal routine the first level decision is taken by managing director and middle level managers. It is the duty of the middle level managers to inform the lower level employees about new decision; the middle level manager usefully hands over the information to the union leaders and finally reaches the workers. Communication supports: if a change has to be implemented in a company it should be communicated with in the members of the company it can be done using various methods according to the size of the firm. If the organization is small it is easy to communicate to all employees affectively by methods such as group meetings or group gatherings etc, if the size of the firm is big then various communication systems are used rather than team meetings or team gatherings. Now we can discus about various communication supports used in a company in order to achieve affective internal communication of them are as follows: employee portals by meeting by group gathering intra website sending news letters For an effective communication it depends on the nature of the organisation/company. If its a manufacturing company and you are trying to use the employee portals and intranet website for implementing effective communication, then that kind of decision will be a strategic failure. Because the employees in such kind of company will not flexible using computers and wont be familiar with the internet age. In such kind of situations it is necessary that the middle level managers informing the decisions to Union leaders in a meeting and later these union leaders are communicating the decisions with the union members. In an IT organisation communication can be effectively implemented by deploying intranet websites, employee portals, sending newsletters as the emails. Its the employee culture that they used to check their emails intranet portals regularly before starting their work. Updating the change information in an employee notice board will be a good way of communication among all kind of industries. So it depends on the nature of organisation to choose which way will be better to communicate among the different hierarchy levels in an organisation. Impact of change in communication process A change in the organisation will affect the process of communication to a high extend. And so is important to manage the change properly so it wont affect the communication flow within an organisation. Considering in a present scenario as example, assume that a manager is resigning from a firm, and a new manger is been appointed this change will definitely cause difference in normal play of the organization. as changes are mostly rejected by the employees it will take time to adjust with the new manager and this will lead the new managers job challenging one, if the manager communicate in proper track this problems can be solved .if the manager is having the skill to deal with situation he can overcome this challenges. Hence the impact of change will affect the various aspect of an organization. So it is important to implement a â€Å"Change Management† policy within the organisation. Change Management policy should be in such a way that all the information regarding the work should be properly documented so that a new manager replacing the existing manager wont have that many difficulties in carry on with the normal operations. This is the case with a manager replacing an old manager. If we consider the change management in a network support organisation, any change made to the hardware configuration should be done via a change management policy, as this will be communicated among all the team members working in that particular project. So an effective communication can be established among all the team members and other person responsible in the project. This is one way to handle a change in the communication process within an organisation. Obstacles or challenges and their solutions in context of change There exist many obstructers or challenges which will affect the smooth running of a firm; they may be communication gap between the managers and employees, between top level management and middle level management. This can be overcome by the following methods Newsletter and other information such as intranet website may not be usually used by all employees at all circumstances. So it is better to implement a desktop policy, such as making the company intranet website as the default webpage in the internet browsers, such a policy will enable employees to look at the website whenever they open the internet browsers. Make a rule in a company that all the members should check or visit their employee portals, newsletters, and other information sources. For example assume there is change in sections of employees to communicate this information the managers can use different methods such as newsletters, company website, employee portals and many other, if an employee is not checking his mail or failing to see the portals in some circumstances and come to different work site rather than going to right work site the position mend for him will be vacant at the time and it will lead the company to loss. In some cases, whether employee ignorance to the newsletters and employee portals, the management can make them read the newsletter and ask the employees to give them a compulsory feedback. This will enforce the employees to go through the newsletters and the intranet portals on a regular basis. Also you can give rewards to the employees for the best feedback, so they will have an interest to read about the company. Challenges met when dealing with an international team. The main two mode of communication with the international team is over the phone, emails instant messaging. In all these three cases we are very much dependent on the Telecommunication Internet service provider. If anything goes wrong with the service providers link then we will lose contact with the international team, since they are not communicating face to face, there will be a small communication gap, and it is difficult to establish effective communication between international teams. To a certain extent we could avoid this problem with the help of video conference meetings. But still we are dependent on the external service provider to get this done effectively. Appointing a group of staff in our company who are in contact with international team during the work hours of the international team may help in maintaining the communication gap to certain extends. For example assume that a particular products price is to be changed internationally and they have decided in a meeting to implement this to its other sister concerns in other country, if this have to be communicated effectively this can be done by the above mentioned procedures. Time constraints in different geographical location are a major challenge dealing with the international teams. Suppose there are two teams working on a project and one team based in UK and one team based in India, there is a major time challenge between the countries. To avoid this challenge one of the team should work in parallel with the other countries time zone. It is the responsibility of the project manager asking the employees to work in the time zone of the other country. This will help the teams maintaining a proper communication between the two teams and will help the two teams in maintaining the level of progress of the project. Managers role in communication in context of change. When a change is happened in an organisation it is the duty of the manager to verify that if the internal communication is successful or not. if the communication is not complete the manager has make sure it has reached every one, this is one of most imported step in by a manger which will help the company to grow more rapidly and smoothly. Manager has to see that the employees are checking their mails, website and portals regularly He has to make sure that all employees are one time for group meeting and group gathering in various occasions, at which various informations about the changes of the firms are discussed Change policy should be implemented in firm so that it will help the new mangers to run the firm smoothly and professionally. For example assume that if salary of workers are going to be decreased due to credit crunch the employees will protest against this, at this time it is the power of a manager comes in to action, that he can console the workers about explaining the situation globally as many lower level employees may not be much educated, and he can tell them the upcoming future of the company and can give them promises that the will be paid once the company reaches its success Conclusion: After analysing various situations and levels through which a manager moves it is understood that effective internal communication is one of the most impotent and unavoidable aspect of an organization which lead the organization to success, and a role of manager dealing with this in different changing environment is a challenging process, as a manager there might be certain situations you need to be informal while dealing with certain cases, hence the role of informal communication is also important and it is the skill of a manager to deal with all various situation in order to archive the goal of the organization.

A Student Compares Websites on Rally Racing :: Sell Websites Buy Web Sites

A Student Compares Websites on Rally Racing The sport of rallying is fast becoming popular around the world. With races taking place on countries around the world, the internet is an invaluable resource to fans around the globe. The official site of the World Rally Championship (WRC) can be found at www.wrc.com. There are other unofficial sites such as, www.worldrally.net, and www.worldrallynews.com. All three of these sites provide information regarding the many races, drivers, and teams. Although they have similar information, the exact information that is provided, and the format in which they are delivered are different. This paper will discuss the similarities and differences between the websites, as well as the effectiveness of the websites in presenting their information in a sensible and enjoyable manner. First, a little information about the WRC. Perhaps one of the most demanding racing sports, the WRC consists of cars racing over courses in some of the most breathtaking locations around the world. From Japan, to Greece to Finland, the races take place in over 15 countries. What sets the WRC apart is the physical location of the races. There are few paved roads, or nicely banked curves. Most of the driving is done â€Å"off-road.† This means that the conditions are extremely varied, from gravel to rocks, rain, snow, anything is fair game. Because of this, the teams must evaluate the course and choose the proper car parts to use. The courses are not a straight line either. They wind back and forth, up and down over different surfaces. To aid the driver, a co-driver rides shotgun, giving out commands that let the driver know what lies ahead. The cars are timed against each other, but not run along side each other. Many of the courses are only wide enough for a single car to pass through at a time. Thus, the cars are sent out in intervals, and the resulting times measured against each other after completion. With this background on the WRC, let’s examine the different web sites that provide information about this sport to its fans. World Rallying (www.worldrally.net), is a second rate website at best. When the page is first loaded up, there is a blinking add at the top of the screen which greatly detracts from the rest of the site.

Challenges That Cathay Pacific Airways Faces

Challenges that Cathay Pacific Airways faces With the integration of Dragonair into Cathay Pacific Airways in 2006, its influence over the domain of aviation has extensively elevated. From 2006 to 2007, the turnover of Cathay Pacific Airways has raised from HK$60,793 million to HK$ 75,364 million with a percentage increase of 24. 0% . Nevertheless, there are internal and external challenges existing as obstacles to its future development, such as labour conflicts, global financial crisis, high capital cost and emergence of low-cost airlines,.In this essay, the latter two issues with be examined at length in terms of causes, effects and possible solutions. According to Mr. James Tien Pei-Chun, the chairman of Hong Kong Tourism Board, the rising oil prices increase the capital cost of global aviation industry, triggering difficulties in operation . In the first-half of 2008, the average price of aviation fuel that Cathay Pacific Airways paid was 60% higher than that in the first-half o f 2007 . It is patent that the high capital cost is predominately attributed from perpetual high-priced air fuel which detrimentally influences Cathay Pacific Airways on the whole.On 2nd July 2008, a profit warning announcement was submitted by Cathay Pacific Airways to Hong Kong Exchanges and Clearing Limited. It stated that high-priced aviation fuel posing a ‘significant and adverse’ impact on financial performance of Cathay Pacific Airways. Effective strategies of reduce the usage and wastage of fuels are urgent and prominent to offset the impact of high-priced oil for the interest of survival of business. To increase cost effectiveness in the short-run, Cathay Pacific Airways has newly adopted redeployment on flights according to capacity.Owing to the significant demand, 8 flights are provided to Australia in addition and bigger aircrafts were used for 14 European countries. Besides, the number of flights of appreciable revenue potential to the Middle East like Duba i and Bahrain is increased by 4 per week, whereas 10 flights to North American are cut down. For sustainable and profit-maximizing development, targeted solutions of considerably reducing the wastage of fuel in the long-run are of paramount importance. It is worth noting that the weight of aircrafts determines the amount of fuel consumption.Therefore, another initiative is to reduce the weight of aircrafts by technological improvement on designs. For examples, minimizing protrusions around the aircraft fuselage, enhancing the design of air conditioning air-in-takes and installing large lightweight wing fairings. Cumulatively, higher wing efficiency and smoother airflow are resulted. Stripping the paint of aircrafts is also a direct way to reduce the weight . In the light of CSR report 2006 of Cathay Pacific Airways, it is expected to save 2,730 tonnes of fuel each year approximately.In addition to the weight of aircrafts, air traffic congestion and regional air traffic control restr ictions provoke a substantial wastage of fuel which is 12% of total fuel consumption . In order to improve the air traffic control system, Cathay Pacific Airways work collaboratively with other airline companies and regulatory agencies to strive for opening of flexible entry or exit points into Russian and Chinese airspace and adoption of flexible, fuel-optimized flight paths according to wind variability.According to the expectation of Cathay Pacific Airways, an estimated 32,000 tonnes of fuel can be saved each year. Consequently, the capital cost can be reduced. Apart from these, a number of low-cost airlines have emerged in recent years such as Hong Kong Express and Hong Kong Airlines . Facing the threat of new competitors, Cathay Pacific Airways emphasized the high-quality service with well-trained employees and introduced various strategies to attract customers.To enhance the service standard, it provides new arrival lounge at the Hong Kong International Airport with high-quali ty catering service, well-equipped shower suites computers with Internet access. Meanwhile, in order to attract customers to travel during current economic downturn, ‘World Pass’ with flight discount and a variety of choices on destinations is offered. Apart from these, special fares to senior citizens with a discount of 25% are offered to the elderly .Not only would this help to attract customers, this improves the image of Cathay Pacific in terms of Corporate Social Responsibility which plays a fundamental role in retaining loyal customers. Building a lifelong and friendly relationship with customers is beneficial to maintain stable market share.. To conclude, it is obvious that the fast-changing external environment with numerous unknown factors poses threats to the growth of Cathay Pacific Airways.High capital cost caused by high-priced aviation fuel and entry of low-cost airlines in the market are expected to be the major challenges faced by Cathay Pacific Airways in foreseeable future which lead to far-reaching influence on the revenue. Among those solutions stated, alliance with other airline companies to technically improve the design of aircrafts and monitor the air traffic system as well as developing lifelong relationship with customers are the most effective strategies to address the problems in the long-term. (786 words) References:

Everything You Need to Know About Writing Awesome Email Subject Lines

Everything You Need to Know About Writing Awesome Email Subject Lines First impressions matter. This is certainly true for email subject lines. Theyre the first thing recipients see in their inbox.  When written well, they inspire readers to open your email  newsletters and click through to read more. If theyre off target, however, they  let your reader know your email is a waste of time and space. No pressure, though. To make matters worse, we all get too many emails. Whether theyre from a store you dont remember visiting,  or your parents are wondering why you dont write more often (you should really drop them a line), the pursuit of inbox zero is a fabled achievement for knowledge workers (including marketers). So, how do you write subject lines that make your emails stand out? Thats exactly what well cover in this post. Youll learn: The emotional elements of subject lines that drive clicks. Best practices on how to write subject lines. The best way to run A/B tests so you can gather your own data about what works best for you. Make yourself comfortable.  Were going to  write sharp subject lines that demand the attention your email deserves. This Is How To Write Better Email Subject Lines To Get More OpensSnag Your Email Subject Line Template + Resource Bundle This post is packed full of advice. To make it easier to implement while youre on the job, weve rounded up these free templates: Email Subject Lines Template: 43 fill-in-the-blank templates to practice sharpening your subject line writing skills. 500+ Power Words Cheat Sheet: We made this with headlines in mind, but the same words work to infuse emotion into subject lines, too. Power + Emotion Words Cheat Sheet: Another reference sheet loaded with emotional words to drive more engagement. Email Subject Line A/B Test Spreadsheet: A simple Excel file for storing the outcomes of your email subject line A/B tests. ... And Try Our New Email Subject Line Tester You get one chance to write the perfect subject line for your email. Of course, there's no way to be sure how it'll perform until you hit "send." But, wouldn't be great if you could tilt the odds in your favor? That's where our Email Subject Line Tester comes in. Like our popular Headline Analyzer, it's a free and simple tool for testing email subject lines. Enter your subject line: And get your score: Plus, you'll get a detailed breakdown on how to improve your results: Give it a spin now and start optimizing every subject line you write (before sending it to your list). Why Are Subject Lines Important? Like we stated previously, your subject line is the first thing recipients see. In that crucial make-or-break moment when users find your email in their inbox, it's what determines whether they'll click through, or simply ignore your message. Worse, they might even put your newsletter in the trash without even opening it up. Let's start by asking exactly why paying attention to subject lines is important.  Here are some interesting  stats: Source: convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/ When it comes to subject lines, these numbers tell us a few things: Subject lines shouldn't sound overly sales-driven. No one wants to start their day with a blunt sales pitch. Stay out of SPAM folders by sounding natural. Avoid spammy-sounding subject lines. People will learn to avoid your emails, even if you make it into their inbox. Subject lines have a considerable influence on click-through rates. Sure, 35% isn't an astronomical number. However, it's high enough to show subject lines carry weight. Ignore them at your own peril. Writing #email #subject #lines? Commit these three stats to memory.Can You Show Me Some Examples of Great Email Subject Lines? Now, you're probably wondering what good email subject lines look and sound like. There are a ton of great examples and resources out there, and we've rounded up some of the best below: 101 Best Email Subject Lines of 2017 (Digital Marketer) 164 Best Email Subject Lines to Boost Your Email Open Rates (OptinMonster) 13 Insanely Clickable Email Subject Line Examples (Sumo) 40 Great Email Subject Lines (ThriveHive) That should be plenty to point you in the right direction. Three Mechanics of Strong Subject Lines So, you've seen some examples of good subject lines. But, what actually makes them, well, good? Let's break down some mechanics. Write Short Subject Lines For Mobile Devices According to MailChimp, there is little correlation between subject line length and clicks. However, keeping them short may help their appearance on mobile devices. Communicate a Clear Benefit No one will open your marketing email if there is no benefit to the reader. So, make it clear that your recipient will gain something from opening it. In most cases, the benefit of your email will be clear.   Here are some examples: Move snow faster with this plow (benefit: clearing your driveway quicker). Cut grass like a champ (benefit: make lawn mowing easier). Improve your living room for 40% less (benefit: upgrade your furniture, saving money). These are basic examples, but they give you the picture. Use Words That Positively Impact Open Rates The best subject lines use terms shown to drive action. Here's a quick look at 100+ words you should consider: How Do Emotional Appeals Impact Email Open Rates? Subject lines are a lot like headlines. The more emotional, the better. People want to know how their life will be better, easier, or more enjoyable because they read your email. Those kinds of benefits aren't necessarily easy to convey. However, they're essential for optimal open rates. So, how can you pull those emotional levers to get more opens? Start by understanding which emotions you want to invoke, and learn the language necessary to drive that action. Recommended Reading: How to Write Emotional Headlines That Get More Shares Which Emotions Can Email Marketers Tap Into? So, we've established the need to give your emails some feeling. But, which emotions or sensations should marketers focus on eliciting? Let's focus on the following four: Urgency. Why should I act fast (and what will happen if I don't)? Curiosity. How can you  include enough detail to get readers interested, but leave enough mystery that they have to click through? Excitement. Can your subject line hype up your email content (and can your newsletter can back it up)? Joy. What can your subject line do to promote a positive emotional result for your reader? How to Write Subject Lines That Inspire Urgency Let's take a look at some easy subject line formulas and templates you can use to get readers moving. Give Your Reader a Deadline to Act Deadlines and "limited time" messaging can inspire immediate action. Example: Successful marketers will open this ... before time runs out. Tap into FOMO (The Fear of Missing Out) The "fear of missing out" is real, and no one wants to miss out on something good. Example: Limited spots available! Claim yours now. Imply Negative Outcomes Due to Lack of Action What happens if the recipient doesn't take advantage of what's in your email? Example: Don't let your lawn suffer under the summer sun. How to Write Subject Lines That Inspire Curiosity Everyone enjoys a little bit of mystery from time to time, right? Here's how to infuse some suspense into your emails to get more opens. Try the Cliffhanger Approach Leave out enough detail to stoke interest without telling the whole story. Example: Bob's  lawn got greener than ever using ... Start With the End Offer readers a conclusion that leaves them wondering how the story starts. Example: How did Bob's lawn get so green? Use an Open-Ended Question One that can only be answered by opening your email. Example:  What's new at Bob's Lawn Care Emporium? How to Write Subject Lines That Inspire Excitement Get readers excited to open their email (or, well, as excited as you can get while reading email). Here's how to infuse some hype into your subject lines. Incorporate Strong Action Verbs Use language that encourages people to get up and do something. Example: Blast your abs for less at Dave's Gym Give Your Reader a Sense of Exclusivity Email subscribers love feeling like they have the inside track on exclusive deals and information. Example:  Can you keep a secret? Here's some cool news coming soon ... Make an Offer People Can't Refuse Use an accurate but hard-to-believe statistic or incredible offer to generate excitement. Example: Did you know 73% of clients see improvement using this tactic?   How to Write Subject Lines That Inspire Joy You know the saying, "People won't remember what you say, but they'll remember how you made them feel?" That absolutely applies to marketing, your brand, and your email subject lines. Make people feel good and reap the rewards. Use Emojis Intelligently A well-placed emoji can be great for getting a chuckle. Example: Look your best and feel your best :) (this isn't the best example, but pretend that smiley face is a much cooler-looking emoji) Work In Humor (Carefully) Laughter is good for your health. Put people in a good mood, and they'll react more positively to your content. Example: So three marketers walk into a bar ... Give People an Opportunity to Do Good Because it feels good to do good. Example: Make a difference with us for our local animal shelter Apply Your Knowledge: Write Better Subject Lines in Six Steps It's time to take what you've learned  and put it into action. Follow these steps to start writing. Identify the Topic and Purpose of Your Email What is your email newsletter about? Here are some common possibilities: Promoting a sale. Sharing your most recent content. Announcing a new product launch. Offering helpful how-to tips. Getting event registrants. If your email is part of a broader campaign, make sure your messaging is consistent, too. Know Your Audience If you're doing marketing correctly, you should know who your audience is. But, your audience may be comprised of several different market segments. So, make sure you know exactly who you're targeting. Then, craft messaging that will appeal to them. Identify Your Benefit or Value Proposition Why would someone open this email? Think about what's in it for your reader, as much as what's in it for your brand. Some examples could include: Saving money. Completing a task more easily. Doing something charitable. Narrow it down to one core benefit. Pick Your Emotional Appeal Remember Urgency, Curiosity, Excitement, and Joy? Choose one to focus on. Or, consider writing several options targeting different emotional appeals. Whichever you choose, have clear intent behind your words. Match the Message in Your Email Copy Message-match means making sure your subject line aligns with your email's content. Typically, it's a term reserved for digital advertising, ensuring ad copy aligns with a landing page. But, we can apply the same principle here. For example, if you're promoting a sale, make sure your subject line and body copy are consistent with one another. If you're promoting a piece of content, make sure your subject line's message matches what they'll find on the destination page. Write Several Options With the Email Subject Line Tester It's a good idea to try tons of different options before settling on one subject line. If you're writing for a client, you might even give them five or six to choose from. As you write different options, the tester will keep track of your scores: Plus, the tool will help you learn what works (and what doesn't). It's an easy way to Ten Templates to Write Your Own Email Subject Lines As an exercise, try filling in these templates. Then, use the Email Subject Line Tester to see how your efforts perform. The best [AUDIENCE] are using this [TACTIC] to [BENEFIT] Do [ACTION] [PERCENT] better Save [PERCENT] on [PRODUCT] before [NEGATIVE CONSEQUENCE] [NUMBER] Ways to [BENEFIT] Using [PRODUCT] Achieve [GOAL] [PERCENT] Faster With [PRODUCT] Help [ORGANIZATION] do [BENEFIT] before [DEADLINE] The smartest [AUDIENCE] will be at [EVENT] ... Register for [EVENT] by [DEADLINE] and save [PERCENT] Here's how [INFLUENCER] does [ACTION] with [PRODUCT] [NUMBER] secrets the best [AUDIENCE] use to [BENEFIT] These writing prompts are simple, but should help get your creative gears turning. Get More Opens By A/B Testing Email Subject Lines Nearly every email service provider lets you send A/B tests for your email subject lines. Whether you use MailChimp,  Campaign Monitor, or something similar, most provide A/B testing options when building email newsletters. This video is specific to MailChimp, but it covers a lot  of A/B testing basics that should apply to most platforms: However, what  makes a good A/B test? Let's dig into some tips. 5 Effective Tactics for Email  A/B Testing The key to a good A/B test is to choose variables that really are different from one another.  If you test two subject lines that sound too similar, you won't learn much. There needs to be a substantial difference between your two options. Consider these five different approaches when you run your next A/B test: 1. Test Two Different Value Propositions Let's say your email content is promoting a post that both: Shows readers how to save time. Shows them how to save money. These are two different value propositions. So, write two options, one focusing on each benefit. Then, see which performs best. The data will tell you which benefit your audience cares about most. That'll help you continue to write more effective subject lines in the future. The key to a good A/B test is to have options that are different from one another.2. Target  Two Different Emotions Your audience might respond better to curiosity than urgency. Or, maybe they're looking for something that will brighten their day. So, find out. Try  targeting different emotions and see what drives a better response. 3. Test Subject Line Length You might find different subject line lengths work best for you. Or, different lengths may work better for different types of messages. Consider experimenting with short  (one or two words)  versus long (seven or eight words). 4. Test Questions Versus Definitive Statements Questions can help get readers curious. However, definitive statements can express authority. Try both and see what happens. 5. Test Using Stats Statistics can drive email opens, especially when they're difficult to believe. If your email content includes an interesting stat, try incorporating one into subject line A. Then, write subject line B without a stat. Recommended Reading: What 10 Studies Say About the Best Time to Send Email Now, An Exercise In A/B Testing Now, let's try applying what you've learned to an actual A/B test. Write Your Email Content Start by writing your email copy. This will make it easier to write your subject lines. Identify Which Two Variables You'll Test Write two different subject line options. Try to emphasize something different in each one. For example, you could target two different emotions, in order to sell people on reading the same newsletter. Or, you could include an emoji or statistic in one, but not the other. Whichever you choose, the point is to know exactly what you're testing. See Which Does Best Once your email has sent, you'll see relatively quickly which outperformed the other. Use the Email A/B Subject Line Testing template we included in this post to track performance over time: Here are some specific things to monitor: Winning and Losing Subject Lines: Which options perform best? Do certain types appear to fail more frequently than others? Open Rates: How many people opened each email? CTR (Click-Through Rate): How many people click through on each subject line? You'll need to set up and measure A/B tests in your email marketing platform provider. Here's how, using several popular email marketing tools: MailChimp Campaign Monitor HubSpot Pardot Constant Contact Emma Measure Your Results Use the analytics tools built into your email platform to monitor open rates. Use the template included in this post, or create your own following the graphic below. Use it to  track your winner and loser from the test, the difference in the results, and scrutinize the reason why your winner performed the best. This may require some subjective judgment. When  assessing the reason one subject line outperformed the other, keep the following in mind: If you set up clear variables in your A/B test, the reason subject lines succeed or fail should be obvious. For example, if one option includes a statistic, while the other does not, then that's a good indicator that stats resonate with your audience. Look for  patterns. The more you test, the more consistent patterns should  emerge. The days and times you send email can impact results as well. Remember that the actual content of your email may influence open rates (and in turn, your email conversion rates, too. If people aren't interested in the topic of your email, then simply following best practices might not be enough to drive opens and clicks. Great content will get attention. Following proper mechanics and technique merely maximizes great content's ability to make an impact. When it comes to email marketing, your own data beats best practices. The recipients on your email list are  different from anyone else's. What works for another business, might not work for yours. This is why it's better to know how to gather your own data than to simply follow someone else's. Don't use other's data as your guide. Use it to inspire you to get your own data.Now, Go Write Better Subject Lines! It's easy to overlook subject lines when we're writing marketing emails. They're short, so they should be easy, right? Not exactly. It's often tougher to write short, punchy messages than long, rambling pieces. When you only have about 50 characters to work with, every word counts. We can't tell you exactly what messaging will work best in your email.  However, you're now equipped with the knowledge you need to start experimenting with your own subject lines. By following the tips and best practices in this post, you'll be able to dramatically increase your odds of success. Try different things. See what works. Ditch what doesn't. Repeat for success.

Traditional Architecture vs Mordern Architecture Research Paper Example

Traditional Architecture vs Mordern Architecture Research Paper Example Traditional Architecture vs Mordern Architecture Paper Traditional Architecture vs Mordern Architecture Paper It has two main purposes which are to fulfill humans needs, sensory, delight and to capture the greatest achievement of man at a time as evidence for true generations. Joseph and John, 1860) Moving on to Traditional Architecture alternatively known as Vernacular Architecture is a term used to categorize a method of construction which uses immediately available resources to address immediate needs. The term is derived from the Latin word vernacular which means native therefore, refers to all Architecture which Is indigenous to a specific place I. Not Imported or copied from somewhere else. This represents the majority of historical construction and much continuing practice In developing countries characterized by Inexpensive materials and straight forwardly utilitarian sign, may though be adopted into culturally accepted solutions and through repetition becomes traditional. These buildings were built without the intervention of any professional Architects; it is always referred to as anonymous architecture or Architecture without Architects and even non pedigree architecture. Why is vernacular or traditional architecture so important? This is because it has a lot of advantages; Regional design adapts a house to perform well and endure in its particular location by designing for climate, micrometer, considering regional Vernacular Architecture, planning to withstand extreme events e. Storm, earthquakes etc. It must also conform to local building codes. Typically, traditional architecture means building houses for their specific regions, designing a house for Its region Is Important, yet often overlooked aspect of design to gain sustainability. Designing for a region on the other hand which Is one of the main concepts of vernacular, means suiting a houses form and materials to the daily climate and conditions of its location and it also involves consideration of severe weather events and natural disasters that are apt to strike a particular site and also designing homes pacifically for their regions helps homes to be energy-efficient, durable, and comfortable for their occupants. However, suiting a house to its climate involves many aspects of the design process, ranging from how the house is oriented on the site, to the room layout, to the choice of windows, insulation, and roofing material. A house must be suited to the terrain (land), soils, and orientation of its particular site. All of these considerations affect the houses salability for renewable energy systems, Its thermal efficiency, and the eventual comfort and expense the occupants will experience In operating the house. Withstanding extreme events; the durability of a house as a whole. And the materials used in its construction, also is determined appropriate for homes that are exposed to extreme moisture than for homes built in the desert. Similarly, design, materials, and installation procedures can help enhance the longevity of houses built in hurricane zones, flood plain, or areas subject to wild fire. (Dry. Merest. 010 ) Over time, different regions of the country have developed some distinctive housing styles, often these styles evolved from the materials that were available locally, and in response to regional climatic designs. As mechanical heating and cooling systems became more efficient, the need to use specific design elements to provide building comfort declined. At a minimum, houses should conform to local building codes, energy codes, and natural disasters. However, going the extra step and creating houses that are truly suited to their climate and their particular site means that these houses will be more durable, comfortable, and sustainable over time. Building in a regional vernacular style can not only create a house that performs well in the local climate, but also one that fits within an existing neighborhood and community. Matching the style of existing homes helps to maintain a sense of cultural heritage in a region or town, connects new developments with the community, and helps preserve the property values of older homes. Sustainability as the core concept of the vernacular has a few objectives which include the long-term objective of sustainable design to minimize resource degradation and consumption on a global scale and to achieve this, environmental awareness must be heightened. As long as sustainability can be achieved, occupants feel relaxed in their homes and these homes last for a very long time due to the trials being used but if this is not achieved, the result will be Sick building Syndrome (sobs). Sick building syndrome (sobs) A situation in which occupants off building experience acute health effects that seem to be linked to time spent in a building, but no specific illness or cause can be identified but Frequently, problems result when a building is operated or maintained in a manner that is inconsistent with its original design or prescribed operating procedures Sometimes indoor air problems are a result of poor building design or occupant activities. This is what appends when we do not build according to the building codes or rationality of that area. Symptoms of the sobs include the fact that building occupants complain of acute discomfort, most of the complainants feel relief soon after leaving the building, headaches, throat irritation, and itchy skins amongst others. Its causes range from inadequate ventilation to biological contaminants though the core reason is that these buildings were not designed conforming to local building codes of that particular area. A temporary solution to Sick Building Syndrome (sobs) usually includes increasing the ventilation rates and air distribution in the structure, removing of pollutant sources, air cleaning and communication and education of the general public. (Series and Kathleen. 1990) Green Architecture is the result of merging traditional or vernacular with modern technology and it is a sensitive approach to the environment and a unique balance between the modern and the vernacular. Low cost housing with the notion to challenge high density living, creating communities with shared streets, in harmony with nature and using land more efficiently. This type of Architecture requires the Architect to incorporate vernacular design tragedies into building and these building principles includes touching the earth Mercury). An Architecture that connects the indoor to the outdoor, responds to climate and the local setting and a non-constant architecture that responds to the morning, the evening, the season, the heat, the cold, the sun, the rain, the moment that will never pass again. Its not easy being green. (Kermit the Frog, 1972). Green Building Materials are composed of renewable, rather than nonrenewable resources. Green materials are environmentally responsible because impacts are considered ever the life of the product like bamboo and straw, lumber from forests certified to be sustainable managed and it reduces use of non-renewable resources, minimizes environmental impact, limit waste production, and manage energy utilization. The setting which is carefully preserved and changed with extreme sensitivity never forgets that it will have to be passed on to future generations. This attitude explains for example, why agricultural land has had the same use for a long time, has not witnessed invasion for purposes other than the purpose of farming as agriculture is the guarantee of peoples survival. (Clerically. 10) The search for sustainable architectural and urban models is the environmentalists latest concern as think of it as the impact of urban and metropolitan area on the environment and regions is the main factor for a sustainable environment, therefore, an unsustainable city model will definitely result in an unsustainable environment and not only in the city but also in its surroundings and in the region regardless of the distance between the city and the regions boundaries. In the past, the economy was on a smaller scale and so the city was built on a smaller, more human scale but now, high-rises tower over the city, Heraclites the wealth and power of the corporation that finances them. Secondly, they symbolize a society drawn towards sensationalism and novelty where the media rush to cover anything that is new and different. People are always astonished at how innovative and cutting edge these buildings are but they never tried to ask whether these buildings will make cities more livable or more humane. The sad part is that these types of built mistakes last for decades and affects lives for a long period of time, as a result of experimentation and novelty, thousands of families are doomed to eve for years in horrible buildings and neighborhood as residents of these buildings are glued to irrevocable dissatisfaction. Favorer and Jose. 2004) Traditional or Vernacular Architecture can co-exist; some say that these two types of Architectures are totally different while some others say Modern Architecture is the continuation of Traditional Architecture.

Key Terms Assignment Example | Topics and Well Written Essays - 250 words

Key Terms - Assignment Example Ecological model is defined as an abstract in mathematical representation of an ecological system, which is studied to understand the actual system. They are formed by a combination of ecological relations and the gathered data in the fields. Family centered model is a way of working with both formal families and informal families across the systems of service to enhance their capacity to care and protect the children in their families as well as recognize the value of women’s employment. Family empowerment is defined a process by which the families access knowledge, skills and resources that help them to gain positive control of their lives as well and improve the quality of their life-styles High incidence disabilities are children who have different education needs and styles. They have communication disorders, mild mental retardation, and specific learning disabilities including attention deficit hyperactivity disorder (ADHD). Individualize education program is a mandated program by Individuals with Disabilities Education Act (IDEA) that gives opportunities to teachers, parents, school administrators, and students to work together and improve educational results for children with disabilities. Low-incidence disabilities are students who are characterized by blindness, low vision, deafness, hard-of-hearing, development delay, complex health issues, serious physical impairment, multiple disability and autism. Academic aptitude are those students who have potential to demonstrate exceptional strength in a specific area if academics. They have exceptional ability in one or more subject areas, that they performing beyond the norm for their age group. Continuum of Service is the range of placements, programs and services available for exceptional special needs of a student including regular classroom, to part time withdrawal to self-contained

How Online Technologies Have Changed People Experience Life In The Essay

How Online Technologies Have Changed People Experience Life In The Digital Age - Essay Example They are more likely to be distracted by new events. This can in some ways make those individuals less productive than individuals who concentrate on single tasks. Multi-tasking was a term that was created for PC units that are capable of completing multiple tasks simultaneously. Unfortunately for humans, our brains do not function in a manner that allows us to multi-task. The author provided an example of attempting to check your email and search the web at the same time. One does not surf the web while checking their email, rather they check their email, then surf the web, then check their email again, and back to surfing the web. This is the empirical proof that individuals do not multitask, but rapidly task switch. Peter Suderman explains that we have transitioned from a world where the internet would merely engage in passive marketing techniques to a world of push marketing. There is no where an individuals can hide on the internet from some form of marketing. It is inevitable t hat whatever form of advertisement will find its way directly to the desktop of an individual. Such a vast sea of data has conditioned the minds of the readers and now as humans we find it impossible to break out of the habits that the digital age has conditioned us into. Suderman explains how reading in such environment causes humans to only take in small fragments of information as their eyes jump all around the screen on computers taking in small bits of data. He further explains the implications in his life as he finds it harder to concentrate on reading a book because his eyes have been conditioned to move all around the page just as it was reading from a computer screen. Rosen furthers this analysis by indicating that humans take in small fragments of information and are most intrigued by the information that is specific to their lives and the information that they created. While this has allowed individuals to more quickly consume information it has failed to make humans more empathetic for one another. The problem then arises in our ability to sense the feelings of our fellow man. While a website can inform humans about a genocide occurring on the other side of the world, we now only process it as just that, information. We don’t empathize with the humans who are in constant danger. Cowen seemingly breaks into this analysis and indicates how the internet is in fact lengthening our attention span. This is because our life is dictated by the narratives in which we have access to through personal contact, but rather we are able to seek access to any particular narrative we find interesting via the internet. This is important because individuals are able follow singular stories for extended periods of time. This is important because all information is merely at your fingertips. While individuals are not able to multi-task due to the limitations of attention, the internet has allowed tasking for individuals to become increasingly effective. While som e may argue that the fast paced structure of the web overloads the mind with data, others indicate that this infrastructure allows humans to quickly sift through undesirable data and focus on that which is most important to them. In the digital age it is becoming information is becoming more and more rapid, while some of the community contends that individuals are becoming less and less empathetic, others conclude humans have always showed selective attention and chose